The Scottish heritage industry and Clan Gunn
A reason why people support 'mythic' Scottish history is below, with Clan Gunn heritage implications -
(The) Scottish heritage identity links itself instead to a fantasy of early Scottish life, one that is profoundly mediated and enabled by commodities of "auld" Scottish culture, historical reenactments, and the ever-widening commerce of tourism... Scottish heritage and its narratives of history, race and national pride represent one of the newest ideological strategies for preserving privileged identities...
p.110, Richard Zumkhawala-Cook, Scotland as We Know it - Representations of National Identity in Literature, Film and Popular Culture, 2008, McFarland and Company
There are many sociological studies analysing the 'Scottish - American' community in the USA; equivalent studies for other countries are rare. This reflects the power of this grouping in the USA - perhaps reflected in Clan Gunn Society UK and Clan Gunn Society North America hugely different membership numbers, see http://clangunn.weebly.com/clan-gunn-society-uk-membership-list-analysis-1962-1995.html